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The idea is to make as large of an impact as possible without spending tremendous amounts of money. Although internet marketing was barely a gleam in a marketer s eye when i wrote my first book, we now know that what you do on the street can be augmented by. Levinson, the authority on bigbusiness marketing on a smallbusiness budget, takes this concept one step further by offering scores of marketing ideas that are completely free. Jay conrad levinson has 143 books on goodreads with 22950 ratings. Apr 21, 2011 just in time for earth day, heres a case study on the tactics used to market a book about green marketing. The emotional intelligence series features audiobooks analyzing the human side of professional life.
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